“The" art revitalization of the countryside "is a subject of common concern in the two fields of culture and rural areas, but if artists do not live in the countryside, they cannot have a deep understanding and change of the rural society, economy and environment. On the afternoon of January 9, the new content laboratory (ALAB), along with Hong Huang, who has lived in the countryside for nearly 20 years, released Hong Huang's first video log," Come on, Xiayuan Village," known as "China's first all-encompassing rural visual social history ", at the SKPRENDEZ-VOUS bookstore in Beijing.
《 Come on, Xiayuan Village, with a short video collection of up to 90 episodes, shows "what are the villages and villagers like today?" "What is the way artists and artists live in the countryside?" How can art really change the countryside? etc. and explore the way to solve the problem. It will be broadcast on multiple platforms and is the first key topic in ALAB's new series of "Art Country" content. "The'art village' is a way of life and a social form, and we build an open topic platform through the dynamic video log model, looking forward to the participation of researchers, artists, media people and village builders, asking new questions and seeking new answers. ALAB co-founder Wei Wang said.
In most people's impression, Hong Huang is standing in the elite culture tide, neon light and shadow show, all-powerful fashion, enough to record the modern and contemporary history of China's urban elite women. But in \"Come on, Xiayuan Village,\" she brings you to know the other side of her life, and it's also a field she's always thought about and focused on: Xiayuan Village, a small village in the northern suburbs of Beijing,50 kilometers from the capital, where almost all the young and middle-aged people are in town, leaving only the elderly in the village. In fact, Hong chose such a village to live quietly for nearly 20 years. This time, she recorded her communication and interaction with other artists and villagers in Xiayuan Village with the most authentic, insipid, almost new wave style lens language. Although not a sociological, economics researcher, she keeps asking long-term questions: What about the elderly in the village? How do artists and villagers get along well? What about the art village after renting the artist? Can the art project model replace the current simple rent business model?
In hong huang's ever-expanding \"come on, xiayuan village\" filming plan, short video recording seems to constitute a post-modern rural visual blockbuster. From the contents of \"morning market\" and \"supermarket\" including rural goods system, rural people trust and mutual assistance, it can be regarded as an all-encompassing rural visual social history; from the records of interviews with artists such as tian shixin, zheng yukui and other artists, it is also a new rural picture reflecting the feelings of contemporary chinese scholars; from the story of the artists and the elderly landlord, it is a warm fusion of different classes at zero distance. Sun yiming, a post-90s documentary director and director of \"come on, xiayuan village \", said,\" these artists have found their place here. They are not just yangchun snow or poetry and distant places. They have found their place in such a village.\" \"Sister shook this film, there is no surprise, no piecemeal funny, no status of the network, only a sincere, low-key section of notes woven into the social elite cannot ignore the real society.\" said Wang Wei.
There is a saying:\" Chinese people go back three generations, almost all villagers,\" in the upcoming Spring Festival, many city people will return to the country hometown. In the cordial hometown, people will go through the bustling Hong Huang, see simple, true, relaxed self. But at this time, can we think with Hong Huang to inject new vitality into the countryside through the way of culture and art? ALAB and Hung's studio look forward to the eventual discussion and conclusion that \"Come on, Xiayuan Village\" will benefit more villages in China and even inspire some cultural innovations in remote areas. At the launch, ALAB specifically chose two artworks presented to Hong Huang by children and the media from the Jade Tree Collection in Qinghai.
The conference invited four artists from xiayuan village-lao, zhao gang, sunspots and iron bridge-to share with the guests how they lived in the village, and to do a wonderful improvisation, as if to form a \"xiayuan village mini art festival \". The scene also specially prepared some country products from Xiayuan village morning market, in the high-end department store made a \"Xiayuan village mini market \".
Scholars and artists from academic, artistic, economic, government and media fields participated in the event. Zheng Shaoxiong, associate researcher and anthropology scholar at the Institute of Sociology of the Chinese Academy of Social Sciences, who has long focused on rural, ethnic and community governance, puts forward many suggestions on the discussion of video content. Artist tai xiangzhou quoted gu yanwu's words,\" july fire, farmer's words are also, samsung in the household, women's words also \", expect art village content project can promote the reconstruction of rural civilization tradition, enlighten the future,\" this is a very meaningful thing \". Lin Feng, president of the Beijing Lianyi Charitable Foundation, which has long been dedicated to the public good of the Tibetan region, is looking forward to the creative and artistic and economic models of rural activities proposed in \"Come on, Xiayuan Village,\" which\" can be fully applied to the work of assisting remote poor villages through artistic and cultural activities. Senior mediaman and university professor Niu Li has used mobile self-media form to report the combination of art and rural life style in recent years, which he believes as a universal demand can provide a solid market foundation for the future rural construction model advocated by ALAB and Hong Huang.
The new content laboratory (ALAB), founded by senior internet media professionals, is a content platform under the IMS World Show, which focuses on the new economy and ecology, attracting a number of professionals from fashion, culture and media fields to study, produce and disseminate a series of content to promote the new lifestyle of the Chinese people. The new \"Art Country\" content series is ALAB's first research video project, which tries to explore how the Chinese intellectual elite can step out of the \"exquisite egoism \", through artistic participation, education and other actions to intervene in remote communities, face up to the problem community, and build an inclusive society as a new way of life that can be established for a long time.
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